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Social casino games market size

social casino games market size

Nov 6, To set the landscape, how has the US Gaming industry evolved over the there are two business models employed in the social casino gaming industry . The market size of the Hong Kong Casino and Gambling market. Oct 10, The analysts forecast the global gaming peripherals market to grow at What will the market size be in and what will the growth rate be?. Casino. Nov. This report covers the present scenario and the growth prospects of the Global Mobile Gaming market for the period To calculate the market.

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Playtika back in , and Pacific Interactive, home of successful slot game House of Fun , in early House of Fun which now sits under the Playtika umbrella has a dedicated worldwide team of around people who help maintain its position as one of the most successful mobile-social casino titles around.

As of now, House of Fun is the fifth highest-grossing social casino game on iOS, spending almost every day of in the top 50 of the top overall grossing chart.

Well, it could be—in part—the Playtika pedigree, which boasts impressive conversion rates across its portfolio social casino titles.

Where turning 2 percent of users into paying customers is generally considered a strong performance , Playtika managed to hit 4. Where some social casino games have struggled with the Facebook-to-mobile transition due to the joint challenges of shifting desktop players to mobile and implementing social features on a smaller canvas , House of Fun has had better luck by essentially creating an entirely new game for mobile.

After debuting on Facebook in , House of Fun upped the ante on mobile in Today, 70 percent of its users are playing on mobile devices.

Desktop and mobile gamers are different: For House of Fun , Schlaen says its Facebook audience is generally aged 45 plus, while the mobile audience skews younger and has a slightly larger male presence around 40 percent, compared to around 30 percent on Facebook.

The group took these statistics into account when creating its successful mobile version. Its conceptualizing in terms of functionality, user experience and features took into account the fact that on mobile, the user is always on the move.

With that shift to mobile, the approach to user acquisition also changed, as it was no longer OK to rely solely on Facebook likes and links to bring in new players.

An army of 60 people—including designers, developers, artists and QA testers—build new themed slots games they drop into House of Fun on a weekly basis.

This makes existing players want to regularly return, while the excitement of something new helps convince non-paying users to pay for the first time.

You can never know really what people will definitely love. You have to try until you hit the spot.

With the constant content drops, users are never short of something new to play, and at any given time, House of Fun has between 80 and 90 slots games running on both mobile and Facebook.

But the House of Fun team at Playtika is now looking to new territories in order to expand its user base, focusing heavily on South America , Asia and Eastern Europe in the year ahead.

Latin America LatAm is one of these regions, with a rapidly evolving marketplace for social casino games and a changing attitude on the subject of real-money casino games.

Success, however, is hardly guaranteed with any emerging market. That said, the region has made some strides in recent years, with the World Bank reporting relatively high levels of credit card ownership in LatAm compared to other developing countries.

While bank account holders in LatAm are notoriously shy about using the accounts for direct payments, avid game players may be more receptive to pay.

In LatAm, developers are faced with confronting a deep-rooted culture that requires them to localize if they want any chance to succeed.

Still, for devs that can overcome the payment and localization challenges, an eager, highly social audience awaits. While the cultural variations complicates matters for some, it offers opportunities for regionally popular games such as Truco: For Akamon, the strategy for monetizing in LatAm with its casino games means focusing on big markets: Mexico, Brazil and Andean nations such as Colombia and Peru.

That means building relationships with mobile carriers and payment providers country by country, which is often a slow process. Even without carrier relationships and a laser focus on LatAm countries, existing mobile casino companies may be able to take a slice of the market through user acquisition strategies.

Murka , a Ukraine-based casino developer that generally focuses on the U. Instead, the company primarily acquires users on iOS, a strategy that seems unusual in the Android-heavy region.

The iOS users, who Surnina suggests tend to be more affluent, can pay with credit cards. But even these users tend to hold out longer than users in developed countries.

Surnina says that U. On the other end of the spectrum, PlaySpace welcomes low-value users who are unlikely to ever pay.

And to retain users longer, PlaySpace focuses on social features like in-game groups and chat, because keeping users around for a long time can eventually pay dividends.

Several smaller countries are also close to approval. IGT , Scientific Games Corporation and Caesars Entertainment Corporation are some of the key players operating in the global social casino, whose company profiling has been done in the report.

In this segment of the report, business overview, financial overview and business strategies of the companies are provided. Gaming is defined as the execution of specialized programs called as electronic games or video games on some specific game platforms.

The different devices on which games applications can run are consoles, personal computers PC , Web and Applications apps , Mobile and Handheld Consoles.

Social gaming most commonly defined as playing online games offered and hosted on social networking platforms or on online social gaming platforms which allow or involve social interaction between players.

The characteristics of social gaming are based on social platforms, allow casual gaming, free-to-play, turn based games, involve virtual currency and accessible through mobile phone applications.

Social casino is a sub segment of social gaming which permit players to play casino based social games, which is inspired by real money versions of the casino games.

Social casino gaming is the gambling of a virtual currency without the chance of real loss or gain. Hence, they are constantly tinkering and redesigning to launch more innovative games and prevent users from getting bored.

Game publishers are coming up with games belonging to different genres, namely casino games, sport role playing games, virtual villages, social role playing games, ownership games, etc.

Among them, casino and virtual village games have been breakout successes. The main source of revenue for social game developers are advertisements.

The revenue made via advertisements is predicted to increase at a good clip in the near future. The virtual goods segment is expected to exhibit a robust growth in demand too over the coming years.

Demographically, women and individuals in the age group of 19 to 25 years have emerged as the dominant end users of social games.

Asia Pacific is the dominant regional segment in the global gaming industry and thereby leads the global market for social gaming.

A large population, increased internet connectivity, and growing disposable income of the people in the region have boosted the market substantially.

Same is the case with Japan, South Korea, and India. On account of low operating costs and abundant skilled resources for developing and testing new products, experts predict, the region stands a high chance of becoming the hub of social gaming.

Same is the case in the Middle East. Other major markets for social gaming are North America and Europe.

Yet for the most part, the genre appeals to only a small subset of the total mobile user base—contrary to other casual game categories such as puzzle and action.

How exactly did social casino become a mobile game powerhouse that punches above its weight? A perfect storm of events. The combination of the reach afforded by the mobile platform and the removal of real-money winnings from traditional casino games resulted in the birth of social casino.

Naturally, the traditional casino industry took notice as the social casino space began to heat up. Both land-based casino operators and casino game manufacturers wanted a share of the pot.

One of the first operators to make a big bet on social casino was Caesars Entertainment Corporation. In , Caesars acquired Israel-based casino developer Playtika.

The bet paid off big time. A few more acquisitions later, the U. Lately, though, mergers and acquisitions have cooled off a bit, pointing to a slowdown in the social casino market landgrab.

Nevertheless, the stakes are high in the blazing social casino industry. Fortunately for you, this edition of the Chartboost Power-Up Report will be the ace up your sleeve to thrive in the complex social casino space.

This pragmatic guide to social casino will illustrate user acquisition and monetization best practices specific to social casino games by walking you through strategies from top casino devs, and how you can benefit from their tactics.

Keep scrolling or download the PDF. The answer might surprise you. In this infographic, we mapped out many of the major mergers and acquisitions partnerships, too that have shaped the social casino landscape in its short history.

The sector is stuffed with heavyweight casino companies, yet the effective size of the casino category pales in comparison to other fiercely competitive categories.

An app icon and physical product packaging share many parallels, including their purpose of attraction. Most successful app icons tend to look the same with similar styles, colors and images because, according to experts, we all relate to images in similar ways.

While this discovery is certainly a good place to start, the most successful casino games have more than a relevant image and keyword—they tell a story.

Testing your app icon seems to be a recipe for success. To prove himself wrong, he tests icons often. Product Madness, on the other hand, takes testing to the extreme, cross referencing their results with other data.

Changing the icon often can also help new players find the game because, as studies show, humans are hard-wired to respond to novel imagery. Players unsurprisingly relate to app icon imagery with faces.

According to Cooper, when using faces within the composition of a casino icon, a mid-sized, more readable face looking directly at the viewers performs better than huge faces or smaller figures.

Cooper also found that images with implied motion or drama perform well: Stunning casino skyscrapers stretch down the Strip as far as the eye can see.

Each casino resort tries to persuade patrons into walking through their doors by decorating their building with flashy lights, massive jumbotrons and unique decor.

Here, we present some of the highest-converting social casino ad creatives that have won big. Seeing the overwhelming takeover of mobile in the space, the Caesars subsidiary has acquired two talented Israeli studios: Playtika back in , and Pacific Interactive, home of successful slot game House of Fun , in early House of Fun which now sits under the Playtika umbrella has a dedicated worldwide team of around people who help maintain its position as one of the most successful mobile-social casino titles around.

As of now, House of Fun is the fifth highest-grossing social casino game on iOS, spending almost every day of in the top 50 of the top overall grossing chart.

Well, it could be—in part—the Playtika pedigree, which boasts impressive conversion rates across its portfolio social casino titles.

Where turning 2 percent of users into paying customers is generally considered a strong performance , Playtika managed to hit 4.

Where some social casino games have struggled with the Facebook-to-mobile transition due to the joint challenges of shifting desktop players to mobile and implementing social features on a smaller canvas , House of Fun has had better luck by essentially creating an entirely new game for mobile.

Social gaming most commonly defined as playing online games offered and hosted on social networking platforms or on online social gaming platforms which allow or involve social interaction between players.

The characteristics of social gaming are based on social platforms, allow casual gaming, free-to-play, turn based games, involve virtual currency and accessible through mobile phone applications.

Social casino is a sub segment of social gaming which permit players to play casino based social games, which is inspired by real money versions of the casino games.

Social casino gaming is the gambling of a virtual currency without the chance of real loss or gain. Generally, there are two business models employed in the social casino gaming industry named as Up-front and Free game or freemium or free-to-play commercial model.

The different categories or types of social games are casino style, poker, slots, bingo and various other table games. The global social casino market is expected to increase at high growth rates during the forecasted period The global social casino market is supported by various growth drivers, such as, rising number of social media users, growing global population, budding internet penetration, emerging smartphones and gaming traffic, etc.

Among them, casino and virtual village games have been breakout successes. The main source of revenue for social game developers are advertisements.

The revenue made via advertisements is predicted to increase at a good clip in the near future. The virtual goods segment is expected to exhibit a robust growth in demand too over the coming years.

Demographically, women and individuals in the age group of 19 to 25 years have emerged as the dominant end users of social games.

Asia Pacific is the dominant regional segment in the global gaming industry and thereby leads the global market for social gaming. A large population, increased internet connectivity, and growing disposable income of the people in the region have boosted the market substantially.

Same is the case with Japan, South Korea, and India. On account of low operating costs and abundant skilled resources for developing and testing new products, experts predict, the region stands a high chance of becoming the hub of social gaming.

Same is the case in the Middle East. Other major markets for social gaming are North America and Europe. Some of the prominent players in the industry are Electronic Arts Inc.

Among them, Zynga topped the global market for social gaming in and is predicted to maintain its stronghold in the years to come.

Social casino games market size - already far

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Social Casino Games Market Size Video

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